The Smart Way to Build Your
Brand and Enroll
Latin American Students
Diversify your Population and Get More Enrollments
About SMDigital Education
SMDEducation was launched in 2012 to meet the demands of US educational institutions looking to establish their brands in Latin America and enroll students from this fast growing market.
A Solution Tailored to Your Needs
More and more US institutions are committing to Latin American outreach or enrollment strategies each month. Don’t get left behind. We have effective programs for just about every budget.
Branding. Localized Microsite. Students.
The first step is understanding your specific programs objectives. We’ll show you how we do it. Then, we’ll craft a digital marketing program designed for your institution. It’s all about results.
Ask us about
Our Award Winning Services
Students from Latin America are unique. Educational institutions that are successful reaching out to, engaging and enrolling them understand this – and cater their digital and follow-up experience to the specific Latin American Student. with nearly 100 digital professionals based in South America, SMDigital understands this market better than most . Our custom crafted services are designed specifically to target, and appeal to, this important enrollment market. Let us show you how we can put our award winning services to work for your college or university.
Call Center Solutions
SMDigital’s South American Call Center professionals provide an unmatched, local experience that puts prospective students at ease, as they communicate in their native tongue and get the immediate service they expect. Cater to the culture. Reduce your costs. Increase enrollments.
KPI’S and Reporting
We’re not just talking about Google Analytics. Having measurable data and KPI’s is the first step to refining your campaign’s focus. We let the data do the talking as you continue to build your brand, identify prospects and enroll students. You can’t manage what you don’t measure.
Branding and Localized Content
We craft content and foster interactions that are eye-catching, relevant and memorable. We build upon the idea that your brand should be “top of mind”, appeal to the local market, and smartly positioned as the institution of choice for your specific programs.
Targeted Prospect Generation
We have developed an innovative and methodical approach to identify, attract, nurture and convert interested prospects into specific program-seeking students. And, we introduce your institution uniquely by positioning your brand within targeted Latin American markets.
SEM Management (PPC)
Pay-per-Click marketing is one of the most measurable, effective and widely used forms of advertising. Our team of experienced digital media experts will customize a program for your institution that identifies prospects interested in your specific programs.
Not just a good idea, today’s universities must have a social media presence as students and your professionals live in this medium today. Working with other complimentary channels, our team will leverage the right social channels to help engage and inform prospects accordingly.
Microsites & Landing Pages
Studies show most international students get lost in the vast pages of an institution’s main site. But microsites and landing pages prove very effective in generating interest and excitement around specific programs. We customize the content to the local audience for a winning strategy.
Don’t throw away your marketing dollars or make prospective students cringe with automatic Google translates. Present your message naturally and reach prospects at a local level with localized content in their native language. Some words can kill your message, and negatively affect your brand.
Full CRM Integration
Your marketing efforts are only as good as your ability to quickly follow up on your interested prospects. A full integration with your Customer Relationship Management (CRM) application is not only ideal; we wouldn’t launch your LatAm recruitment outreach without one.
To find out how SMDigital can help you reach the fast growing Latin market, effectively, contact us at:
Digital PILOT OPTIONS
SMDIGITAL EDUCATION / Pilot Programs
Toss the invisibility cloak. Become relevant in Latin America, build your brand and get noticed.
The LatAm Market Is Strong - Does Your Institution Have a Presence?
Now’s the time to invest in this key market. Let us show you how it’s done.
Including Mexico and the Caribbean, the top two countries were Brazil (13,089) and Venezuela (8,267) and Colombia (7,815)
According to the National Center on Education Statistics, this represents a 3.4% increase from the prior 2015/16 period.
The primary source of funding for 2015/2016 was reportedly from personal/family funding followed by 16.7% corporate/employer funding.
The #1 School for Int'l Students
New York University hosted 17,326 students in 2016/2017, ahead of University of Southern California and Columbia University.
New Int'l Students
The number of new international students studying in the United States
A Popular Destination
The state of California hosted 156.879 international students in 2016/2017, making it more popular than New York and Texas
By elevating the needs of our partner schools we have come to be known for our emphasis on building long-lasting relationships.
A Quick Case Study
NYU School of Engineering
Focusing on 18 countries in Central and South America, watch a quick video how SMDigital developed a targeted digital strategy using multiple ad formats, and multi variable testing with 140 landing pages Iterations and localized text and video content in native languages.
from our happy partners
We have seen even higher increases in overall prospects from our target countries (Respectively, 85%, 92% and 86%) compared to the three years prior. All due to proper branding.
SMDigital’s production team has been excellent to work with. They are fast, reliable and innovative. Their team took the time to understand our challenges and found creative ways to implement a solution. We are looking forward to seeing growth in our applications!
I was most impressed with SMDigital's landing page strategy. As the premier culinary school worldwide, SMDigital created a digital program that created more than 50 unique landing pages - appealing to the specifics of our student prospects. Before, we had one for each location. As a result, they were able to increase the number of inquiries by 65%
Invigorate your CRM Pipeline and boost your LatAm Enrollments.