A division of SMDigital, SMD Education was launched in 2012 to meet the demands of US educational institutions looking to establish their brands and recruit students from the growing market in Latin America. With offices in North and South America – and nearly 100 teammates leading the charge (some of whom traveled to the US for their undergraduate or graduate degrees) – we understand the LatAm market better than most.

Why Latin America?

Times have changed. China and India are no longer the increasingly dominant markets they once were. Latin America is now the second largest continent sending new students to the USA. And diversity – for many social, economic and educational reasons – is now more critical than ever before.

Most US institutions now understand the importance of having a Latin American outreach and recruitment program. But, very few of them have developed an effective, long-term strategy that builds their brand and helps generate interest and qualified inquiries.

It’s easier than you might think.

How Do I Get Started?

As an award winning, international agency with offices in both South and North America, we know how to identify, attract and engage Latin American students. We offer several programs that can be customized to fit your budget and goals. It starts with a quick call to find out more about your college or university, the types of programs you want to promote, and your current Latin American recruitment tactics, if any. Our goal is to first understand where you are today so we can propose a solution that fits your needs.

Why SMDigital Education?

 We have the market knowledge, cultural understanding and digital bench strength to create a program suited to your budget and specific enrollment objectives,  With years of experience developing digital campaigns that build brands, drive awareness and produce inquiries – we can help your institution, large or small, public or private, graduate or undergraduate. And it’s more affordable than you might think.   

Give us a call today to find out how we can help.

Some of our Happy Partners

Proudly among the most respected educational institutions in the world…

A Quick Case Study

NYU School of Engineering

Watch our high level summary of a dynamic digital campaign approach in Central and South America

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The LatAm Market Is Strong - Does Your Institution Have a Presence?

Now’s the time to invest in this key market.  Let us show you how it’s done.

LatAm Students Studying in US

Including Mexico and the Caribbean, the top two countries were Brazil (13,089) and Venezuela (8,267) and Colombia (7,815)

Total Int'l Students in the US

According to the National Center on Education Statistics, this represents  a 3.4% increase from the prior 2015/16 period.

Paid with Family Funding

The primary source of funding for 2015/2016 was reportedly from personal/family funding followed by 16.7% corporate/employer funding.


The #1 School for Int'l Students

New York University hosted 17,326 students in 2016/2017, ahead of University of Southern California and Columbia University.

New Int'l Students

The number of new international students studying in the United States



A Popular Destination

The state of California hosted 156.879 international students in 2016/2017, making it more popular than New York and Texas

Award winning strategies.
Exceptional results.
Let us show you how it’s done.

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